Remember back in the day when fast food chains poured millions of dollars into commercials just to promote the amount of beef in their burgers? It became a bit of a competition between big names like McDonalds, Burger King, and Wendy’s over who could create the biggest, beefiest burgers. Who recalls this old chestnut?
But the times they are a-changing. Alternative diets like vegetarianism and veganism are on the rise, and brands are not about to miss out on any potential next big thing. So that explains the latest story from People, reporting that McDonald’s is currently market testing a vegan-friendly version of its burgers.
Meet the McVegan:
But don’t look for it at your corner fast food joint just yet: According to the report, the soy-based patty creation is currently on sale only at McD’s locations in certain parts of… Finland. The burger includes a bun, soy burger patty, lettuce, tomato, ketchup, pickles, onions, and mustard — no cheese.
No word on any timeline for when it might spread beyond Finland, however. And one does wonder whether Americans who visit McDonald’s would be excited or appalled to see this rather deviant addition on the menu.